Hello dear user, my name is Julie O’Kruk and this website has nothing to do with the mythology of nightmares. It’s a personal design project, one that looks at how AI tools, web design, branding and a little code can create something from nothing, and bring a digital experience to life. The theme of nightmares was a starting point, an anchor for the design and a sandbox for the storytelling. While I’d be lying if I said I wasn’t pleased with what you see today, this project is entirely about what you don’t.
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Six months, 412 Figma screens, 309 Midjourney prompts, 27 ChatGPT convos, 15 font foundries, 2 many hours in Webflow and the rare satisfaction of pulling on every idea's thread.
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This website is an ode to play in design practices.